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Place your organization or system name (e.g., product name) as a central actor in the diagram.
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Add the Customer actor(s) and define the value proposition of your system for each of them.
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Identify other actors: Key partners and Key Resources (right side)
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Define the key objectives for the system, the key partners, and the resources, ensuring they align with the value provided to customers.
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Add all the flows actors (including your system) must do to ensure your customers benefit from your value propositions.
Combines well with these other tools:
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- Customer Segments: What do your customers do and how?
- Key Partners: Who are your key partners, and to which flows do they contribute?
- Key Proposition: What is the value you deliver to your customers?
- Key Resources: In this context, internal users or groups who participate in the system’s flows.
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- What does this person really want?
- Negative & Positive Trends
- etc.
