Key objectives represent the goals of each actor when interacting with the system and performing the flows and actions. Together with the Actors, they are the most critical elements in MoSy since they drive the design of the rest: Flows, Actions, Metrics, and Technical Components.
Each Actor type has its objectives defined in different sources:
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For Customer Actors, Key Objectives must be exact representations of Value Propositions from the business plan. For example, for an e-commerce platform, a Key Objective for the Shopper is to “Easily discover and buy products with tailored recommendations.”
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For Key Partners (e.g., logistics providers, payment processors, suppliers), the objectives come from Business agreements, SLAs (Service Level Agreements), partnership contracts, etc. For an e-commerce platform, a Key Objective for a Stock Supplier is to have a “Reliable and efficient product supply to fast stock replenishment.” Your system should track this objective since the value you deliver to the customer often depends on your partners.
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For Key Resources (e.g., internal teams like Operations and marketing), the objectives come from internal KPIs, operational goals, efficiency targets, etc. For an e-commerce platform, a Key Objective of Customer Support is to “Respond to customer inquiries in under five minutes.”
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Your System, another Actor in MoSy, also has Key Objectives. These objectives come from operational goals and non-functional requirements, such as performance. For an e-commerce platform, a Key Objective is to “Process 1,000 orders per second while maintaining sub-100ms response times.”
| Actor | Key Objective | Value Proposition |
|---|---|---|
| Customer (Shopper) | “Tailored recommendations" "Fast checkout" | "Tailored recommendations" "Fast checkout” |
| Stock Supplier (Key Partner) | “Reliable and efficient product supply to fast stock replenishment” | – |
| System (e-commerce platform) | “Process 1,000 orders per second while maintaining sub-100ms response times.” | – |
Key Objectives in MoSy are placed under each actor box and can have one or more. You can use an emoji with some text in a diagramming tool, or a different sticky note color using a physical board.